This commercial really bugs me.
As a former advertising major, the more I see this beer commercial on TV the more I grow to hate it and the people behind it. First of all it's Coors so blah. But second of all the whole premise of the commercial is that two beer scientists come up with ideas for how to improve their can by watching the new Wolverine commercial. Spoiler alert! They come up with an adamantium claw defense. For the beer can.
Now ignoring the whole liability problems a beer that can amputate your hand, it really bothers me because the most obvious conclusion for them to come to is to come up with an adamantium can. Granted it's a beer commercial, but still. Let's not needlessly pander to the corporate tye in guys. Or at least hold on to it until they do a Wolverine Vs Colossus. More spoilers, Colossus is gay and hits Wolverine with a Russian submarine. At least if they're gonna do it right that is.
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